News & Articles
Mobile Technology Enhances the Customer ExperienceJune 5, 2015
Maybe you’ve heard this business advice before: Meet your customers where they are. If a business owner wants to follow this wisdom and make the consumer experience as seamless as possible, that means going mobile. People are inseparable from their devices, so here’s a few ways mobile technology enhances the customer experience: – See more at:
Mobile accessibility enables customers to know what’s going on at all times. When it comes to the businesses they love, communication is key. Today, virtual solutions amend even something as simple as placing a takeout order, so customers interact with a company in whatever way they prefer. Because consumers are so plugged in, this presents a unique opportunity for enterprises.
A business can stay in touch with customers and deliver a reliable experience every time they make a sale. Furthermore, whenever there’s a new promotion, a special offer, or a comparable event, a business can “advertise” by sharing these opportunities directly with its consumer base. For those patrons who opt in, seemingly personal deals equate to convenience, personability, and quality service.
A Personalized Experience
Mobile technology lets businesses collect data, like contact information, product history and searches, preferences, and similar behaviors from their customers. In turn, companies can tailor- make an experience targeted at each individual. As a result, the customer wastes less time looking for information, products, and more. This ensures a better experience.
Streamline Customer Service
If a customer complains, open communication and transparency can be the difference between a positive and negative review. Through mobile technology, customers easily access customer service channels, such as the popular social media outlets, to voice their concerns. If a business doesn’t meet them there, it can transform in to a bad experience that reverberates across your customer base. With the right technology in place, businesses can communicate with customers to ensure the best possible outcome.
No longer must a small business lose customers due to “cash only” concerns. Mobile technology infuses flexibility into every trade from snow cone stands and LLCs to global-retailers letting the customers use preferred payment options. This instills trust in a business’ service, but it also keeps customers from abandoning a shopping cart or failing to check out because they prefer online payments.
Consumers leave happy when they have this level of security and flexibility. Even in a brick-and-mortar store, tablet-based systems or personal checkouts let customers have the best experience possible, while the employees focus on providing phenomenal service.
Implementing Your Own Solutions
If you’re wondering how to take advantage of some of these benefits and enhance the customer’s experience, the solution may be easier than you imagine. Working with a reliable team, like Kinetic VoIP, you can get a consultation on mobile and Cloud solutions that will let you meet customers where they are. For a look at how this works, Get A Free Consultation and see how Kinetic VoIP can help you operate more effectively.